So Infarm is a vertical
farming company and we grow fresh herbs
in the urban environment,
we grow our herbs
in very sustainable resource
efficient ways
using zero pesticides, less water
and a fraction of the land
compared to traditional agriculture.
Before Bynder, there was a lot of strain
on employees
in terms of managing our brand assets.
Obviously, we did not have the tools
to organize the distribution,
and we were not being able to create
content assets to the highest end
as we would have liked to.
The Workflow Module is allowing us to collaborate
with stakeholders
in a way that we never have before
and it's just making the process
really smooth
also in a very enjoyable creative process ultimately.
I think what helped though
was that the onboarding process
was incredibly smooth with Bynder.
The team had never worked
with a digital asset management
system before, so it was quite a daunting,
I think, process in that way.
What was really great with Bynder is that
the team was very supportive and helpful.
We now have a single source of truth
for our assets.
I can really like trustfully just
let users of the company
go on the platform
and find what assets they need.
And this is also because the system
is incredibly intuitive, well-organized.
The taxonomy system, which we've been able
to customize, has been
incredibly helpful in enabling people
to find what they want easily.
And it also allows us to have more time
to think about the whole creative process
in general and really improve the quality
of all the work we do.
